"Bandung! Oh why Bandung?"

Bandung is the name of a drink popular in Malaysia and Singapore consisting of milk flavoured with rose cordial, giving a pink colour. The drink originated during the British colonial days of Singapore.

According to lore, Bandung was concocted by a Britisher who, during his stay in Singapore attended tea time with the British rulers of the time. Due to his distaste of tea, which he regarded as "foul-smelling and foul-tasting as dung", he wandered around the city and was inspired by an Indian drink made of rose extract. The drink consisted of roses dipped in small amounts of water mixed with some spices in water. According to him, when he tried mixing the water with tea, it merely diluted it and the foul smell still remained. However, he found that when he mixed it with milk tea and sugar, the milk thickened the drink and the sugar removed the foul taste. When his colleagues asked what he was drinking, he replied with Banned Dung; a mispronunciation of a city in West Java which he had visited on a missionary mission.

The drink is also served as a thinly-veiled insult to people who enjoy drinking tea. In later years, street vendors added pink food coloring to attract buyers as consumers were confusing the drink with teh tarik, a drink from Malaysia. However, these days, Bandung only comes in pink, and can be packaged or home-made.

"Why BandungInc?"

It all started when a bunch of guys came to office in pink coincidently on the same day. Word got around - we were dubbed the "Bandung Brothers."

Two years on, I then decided to setup an online store to sell nothing but items in PINK. I decided to name this BandungInc. It allows PINK lovers in Singapore to get a hold of pinky products imported from the world over.

There are also the occasional items I come across during my overseas trips and holidays. These may include the humble clothe hanger, but they’re PINK!

I hope those who have yet to realise their inner PINK would find BandungInc full of surprises. They say pink is the colour of universal love. Pink is a quiet colour. Lovers of beauty favour pink. All I know is that at BandungInc, we are crazy for PINK!